Our roots go back several decades. Both my grandfathers started to make furniture in Norway in the 1950s. When I was young, I’d spend hours by my grandfathers’ sides in their workshops, watching as raw materials were meticulously crafted into beautiful pieces of furniture. These early experiences ignited my lifelong passion for good design and craftsmanship.
I truly believe the world needs less, but better furniture. Authentic furniture with the potential to one day become a heirloom piece. The kind of object that can be enjoyed through generations. This can’t be achieved through compromises on design or quality.
Seventy years ago my grandfathers sold their furniture direct from their workshops to their customers. The goal was never to sell the cheapest product possible. But to sell the best product at a fair price. I believe this is still the most effective way to make sure more people can enjoy sustainable Scandinavian designer furniture.
My Norwegian heritage has given me a deep understanding for natural resources and appreciation of wild life. Norway’s air and water quality are among the best in the world and there is a collective commitment towards a greener path. This has sparked my dedication to take firm actions towards a circular future. We still have a lot of work ahead of us. But we’re making progress every day through our five sustainability programs.
I truly believe there is a better way. A more civil way, if you will.